Detect profit leaks
True net profit per SKU — after every cost.
Shopify decision intelligence engine
Stopscalingrevenue.Startscalingprofit.
EORE detects SKU-level profit leaks after COGS, shipping, fees and ad spend — then ranks what to fix, simulates the decision, and scales only what is worth scaling. With your approval.
View demo workspaceSKU economicsSimulation before actionMerchant-approved decisions
Guided by the EORE Assistant
Guided by the EORE AssistantEORE decision workspace · illustrative demo data
True net profit£0After every cost drag
Blended margin31.4%Target 40%
Recoverable profit£03 below-target SKUs
Products at risk41 needs cost data
Products at risk Profit leak detected
Premium Hoodie18.2% margin
£420Loss risk
Everyday Tote24.1% margin
£315Low margin
Performance Tee31.4% margin
£210Low marginPriority #1
Premium HoodieFix margin · £420 recoverable
Decision
Simulate +4% priceReviewApprove
Awaiting merchant approvalSKUEOR-HDY-BLK
True costsCOGS · ship · fees · ads
Margin gap18.2% vs 40%
Recoverable£420
DecisionSimulate → Approve
Prioritise risky SKUs
Ranked by recoverable profit. Fix the biggest leak first.
Simulate margin decisions
Test pricing scenarios before changing anything.
Decide with confidence
Review and approve. Nothing applies without you.
The problem
Revenue tells you what sold. EORE tells you what was worth selling.
The same product. Two different truths.
Premium HoodieTop seller
Revenue rank#6 in store
Orders↑ 18%
ConversionStrong
Verdict: scale it.
Premium HoodieLoss riskPrice£79.00
COGS−£32.90
Shipping−£6.40
Platform & payment fees−£6.70
Ad spend−£14.20
Operating allowance−£4.40
True net profit£14.40 · 18.2%
Target margin 40%21.8 pts below · £420 recoverable
Verdict: fix margin before scaling.
What EORE fixes
The six profit problems hiding inside a Shopify catalogue.
Each one looks small on a dashboard. At SKU level, they compound into the difference between scaling and burning.
Low-margin bestsellers
Strong sales, weak margin. EORE flags them before you put more ad spend behind them.
Underpriced products
Real cost stack vs target margin — EORE shows where a small price move recovers real profit.
Missing or weak cost data
Diagnostics flags incomplete COGS so estimates never unlock price changes.
Ad spend on unprofitable SKUs
Margin-aware ranking points spend at the products that can actually return it.
Margin-damaging discounts
Simulate the promo before launch — see whether the discount still hits target margin.
Shipping & fee assumption gaps
Set the assumptions once; EORE recomputes every SKU’s true profit and flags the gap.
How EORE works
Detect → Prioritise → Simulate → Decide.
One engine, four stages — from raw economics to a merchant-approved decision.
Detect
Surface profit leaks after every cost.
Premium Hoodie−£420
Everyday Tote−£315
Performance Tee−£210
Prioritise
Rank by risk and recoverable profit.
#1
#2
#3
Simulate
Test scenarios before any store change.
30.6%41.7%
Decide
Review and approve — you own the decision.
Simulate +4% priceApprove
Merchant approved
Simulate first. Review. Approve. Nothing is applied without merchant approval.Inside EORE
A product workspace for profit decisions, not a generic dashboard.
The assistant walks you through all eight modules of the real product structure — or click any module to jump straight in.
EORE decision workspace
Store Health
True net profit£0After every cost drag
Blended margin31.4%Target 40%
Recoverable profit£0Across 3 below-target SKUs
Products at risk41 needs cost data
Data confidence
84
COGS coverage is 84%. Three SKUs sit below your 40% target margin, and one needs cost data before EORE will rank it.
Fix-first SKU priority
Premium Hoodie18.2% margin
£420Loss riskEveryday Tote24.1% margin
£315Low marginPerformance Tee31.4% margin
£210Low margin Store Health — True net profit, blended margin and recoverable profit for the whole store at a glance.
The same guide lives inside the app as the EORE Assistant — it explains your numbers and never makes changes for you.
EORE intelligence layer
Every cost, stacked against every sale.
EORE rebuilds the true economics of each SKU — sale price minus COGS, shipping, fees, ad spend and operating assumptions — then measures what is left against your target margin.
Target margin40%What this SKU should earn
Margin gap9.4 ptsHow far it falls short
Recoverable+£7.40 / unitWhat a fix wins back
Across all below-target SKUs in the demo store, that adds up to £945 of recoverable profit — ranked so you fix the biggest leak first.
Illustrative SKU economicsWhat is left of a £79 sale · demo data
Sale price£79.00
COGS−£24.10
Shipping−£6.20
Platform & payment fees−£8.35
Ad spend−£12.00
Operating allowance−£4.15
True net profit£24.20 · 30.6%
For Shopify merchants
EORE steps in before the money moves.
Scaling ads, running a discount, changing a price — each one is a profit decision. EORE simulates the outcome first, so you fix the leak before you fund it and scale only what is truly profitable.
Before campaign spend
Scale ads on the Premium Hoodie?
Fix
Fix margin first — 18.2% vs 40% target.
Before discounting
Run 20% off the Everyday Tote?
Simulate
The discount deepens a £315 leak. Simulate first.
Before scaling a bestseller
Push the Performance Tee harder?
Monitor
Below target after promo costs. Reduce promo depth, then scale.
Before changing price
Raise the hoodie price by 4%?
Scale
Projected 41.7% margin — above target. Approve when ready.
What that means for your store
Fix profit leaks Prevent bad scaling decisions Simulate before you act Protect margins Approve with confidence
Why EORE is different
Dashboards report what happened. EORE shows what to fix next.
Sales overview · last 30 daysReports only
Revenue↑ 12%
Sessions↑ 9%
Orders↑ 14%
Reports activity. No decisions.
1
Premium HoodieSimulate +4% price · £420
Fix2
Everyday ToteReview shipping · £315
Fix3
Performance TeeReduce promo depth · £210
Monitor4
City BackpackAdd COGS data
Review data5
Trail BottleMargin headroom
ScaleRanks recoverable profit — and what to review next.
Founder-built
The discipline behind EORE
Built from operational decision-making.
Founder-built, shaped by operations support experience in logistics — cost tracking, reporting, process improvement and decision support, where cost discipline decides what ships and when. EORE applies that same discipline to Shopify commerce.
Ops disciplineCost clarityProfit decisions
Cost trackingKnowing where every unit of cost actually lands.
ReportingNumbers people can act on — not raw exports.
Process improvementFind the leak, then fix the system behind it.
Decision supportClear calls, reviewed before anything changes.
Why now
Reporting is mature. The decision layer is missing.
Merchants do not need another dashboard. They need to know which SKUs to fix, which to monitor, which need cost data, and which are safe to scale — before the next ad spend or discount goes out. EORE is that decision layer.
Rising acquisition costsPaid traffic keeps getting more expensive — every scaling mistake is amplified.
Fee pressurePlatform, payment and shipping fees quietly compound against every sale.
Discount pressurePromotions move volume, but can erase the margin underneath it.
Margin blindnessRevenue dashboards stay green while individual SKUs lose money.
Revenue dashboard£12,480 sales · 4 SKUs unclear
EORE profit view£945 recoverable · #1 fix identified
EORE detects the leak, ranks the fix, simulates the change, and guides the merchant toward the products worth scaling — every step merchant-approved.
Pricing
Plans for fix-first decision workflows.
Early-stage pricing — plans may evolve as EORE grows.
G0
Explore
£0/mo- Basic SKU visibility
- Profit overview
- Demo assumptions
- Guided product tour
Starter
Small stores
£19/mo- SKU profit visibility
- Risk ranking
- Margin simulation
- Basic reports
Growth
Scaling merchants
£39/mo- Recoverable profit ranking
- Decision board
- Exports and reporting
- Advanced simulations
Pro Decision Engine
Operators
£69/mo- Advanced assumptions & settings
- Decision workflow
- Risk and recovery views
- Priority decision support
Resources
Short reads on SKU economics and profit-first decisions.
Four quick explainers — select any card and it opens in the reader.
Now reading · Profit decisions
Why revenue is not enough for Shopify growth
Revenue shows what sold, but it does not show what was worth selling. A product can look strong in sales while COGS, shipping, fees and paid acquisition reduce the true margin. EORE reframes growth around profit decisions, not vanity metrics.
Explore the product tour ↑FAQ
Clear answers for merchants and reviewers.
The questions merchants actually ask before connecting a store.
No. Dashboards show what happened. EORE is a decision intelligence engine: it calculates true net profit per SKU, detects leaks, ranks recoverable profit and lets you simulate decisions before acting.
Profit review
Get your store analysed.
Share your Shopify store and EORE will identify which SKUs may be leaking profit, what to fix first, and the expected recovery — before you scale.
- No Shopify password — ever
- No automatic store changes
- Typical response within 24 hours
Or email hello@eore.ai — pilot phase, selected stores.
Get started
Find the products worth scaling.
See profit leaks, simulate margin decisions and review the safest next step — before you scale from revenue alone.
Connect your Shopify store Start profit reviewSecure Shopify install · No password ever · Nothing applies without your approval