One or more SKUs are losing money on every order.
Add product cost (COGS) to unlock a real recommendation.
1 SKU can’t be ranked yet — add product cost (COGS) to include it.
| Revenue (95 units) | £11,400 |
| COGS | −£10,450 |
| Fees | −£388 |
| Shipping | −£855 |
| Marketing | −£665 |
| Net profit | −£958 |
| Margin / target | -8.4% / 40.0% |
| Recoverable | £5,518 |
This SKU loses £958 across 95 units. COGS is the biggest drag at £10,450. Cut the drag or reprice before scaling.
Missing product cost (COGS): Brass Photo Frame — excluded from profit totals until cost is added.